Bringing clarity and character to a new era of transit
For Metro Transit’s first rapid bus line, the A Line, I created a distinct yet cohesive brand identity that set the standard for future rapid bus services. Working closely with the Transit Information, Engineering, and Facilities teams, I designed signage, shelter graphics, and information kiosks to ensure a clear and consistent rider experience. I also developed key materials to explain how the new service worked, including maps, printed schedules, and real-time digital displays.
For the A Line’s debut, I added a playful touch by designing a paper model bus for riders to build and take home.
