Visual identity and infographics for Carleton College's Utility Master Plan project
In 2017, Carleton College began major construction on campus to install a new geothermal system and to upgrade its aging heating and cooling infrastructure as part of the Utility Master Plan. In addition to keeping students, staff, and visitors informed of day-to-day construction progress, Carleton needed to show how these efforts were helping the campus meet its larger sustainability goal of being "Carbon Free by 2050." Humbleweed Creative worked with Carleton to develop a toolkit of graphics, charts, icons, and imagery that provided a consistent message and visual identity throughout the 5-year project and beyond.
Infographics, maps, and other data visualizations were used on construction signs, banners, handouts, web pages, and presentations.
