Designing a compelling ESG story
In 2019, Ever-Green Energy teamed up with Humbleweed Creative to shape their first ESG report—transforming complex data into a meaningful and accessible story that embodied their values. As design lead, I crafted a cohesive style for charts, icons, and infographics that set the standard for future reports. I worked closely with their team to distill hundreds of data points into clear charts and facts that showcased Ever-Green's achievements and commitment to transparency and accountability.
"We went down a path with a different vendor with a focus on web and video storytelling, but when it came time to develop a report, it was pretty clear that we needed to come back to our Humbleweed friends to tell our story."
— Nina Axelson, VP of Sustainability and Outreach, Ever-Green Energy
