A pocket brochure that opens doors
As the founder of a mission-driven nonprofit with an unconventional business model, The Humanity Alliance’s leader often found it challenging to explain his vision in quick networking moments. While he thrived in one-on-one meetings, he needed more than a business card to spark interest and land those conversations. I reimagined a pocket-sized brochure—designed to pique curiosity, invite questions, and serve as a compelling leave-behind that led to real follow-ups and scheduled meetings.
The brochure featured triangular flaps that invited interaction. I avoided custom die-cuts by having the vendor simply trim the sides at an angle, creating a distinctive piece on a tight budget.
