Memory Mine Identity
Memory Mine is a small, independent retail crafts store that sells scrapbooking supplies, beads and yarn. The goal was to create a fun, "cute and crafty" brand identity that would speak to their audience. The simple flower design is accentuated with a drop shadow to look like a cutout used in scrapbooking. The "torn" edge effect and the striped background of the letterhead also mimic various papers and patterns used in scrapbooking. The whimsical logo with beads threaded on the tail of the "y" complete this fun identity system.