In 2018, Thermal Energy Corporation (TECO) celebrated 40 years of reliably providing heating and cooling services to the Texas Medical Center. Westerlund Communications led the overall communication and promotion for this milestone, partnering with Humbleweed Creative to design and apply anniversary graphics within TECO’s existing brand.
The celebration focused internally, honoring employees and the critical services TECO delivers to TMC institutions. A stylized “TECO turns 40” wordmark provided a simple yet distinctive way to mark the anniversary. This graphic was seamlessly integrated across email signatures, business cards, stationery, invoices, hats, and even the company flag. Large banners at building entrances welcomed employees with a powerful message: “What you do matters.”
